200 YEARS OF VINI CORVO

200 YEARS OF VINI CORVO

A projection mapping in Piazza Matrice, Casteldaccia, celebrating 200 years of Vini Corvo and narrating the encounter between traditions and the new rhythms of contemporary living— a new Sicilian lifestyle.

A dialogue between tradition and innovation

In the heart of Casteldaccia, the story of Cantine Corvo came to life through a captivating projection mapping. An extraordinary event that transformed the façade of the town hall into a dynamic canvas, narrating the deep bond between the winery and Sicily, its home for centuries.

Team

- Luca Pintacuda
- Lidia Falletta
- Nino Serafino
- Fabrizio Pedone
- Caterina Saverino
- Claudia Rago
- Rosaria Gallè

Period

Casteldaccia, Settembre 2024

Piazza Matrice.

Tag

#humanconteninteraction #immersivexperience  #projectionmapping #openvision

Piazza Matrice came alive with lights and colors, transporting the audience into a dreamlike festive atmosphere. Various artists, musicians, and performers took the stage, utilizing the square’s spaces. In this setting, Odd Agency brought to life a projection mapping that celebrated 200 years of history, turning the legend of Cantine Corvo into an innovative visual experience that captivated and moved the audience.

200 YEARS OF VINI CORVO

The history and the legend

Guided by the intense and captivating voice of the beloved Maurizio Bologna, the audience rediscovered the origins of Cantine Corvo, a symbol of Sicilian excellence since 1824. The raven Munnin, a mythical figure linked to the winery's birth, led the viewer on a visual journey where history and legend intertwine, telling a past that continues to inspire the present.

Vibrant images and evocative landscapes told not only the centuries-old story of a Sicilian icon but also its ability to look toward the future. The mapping projected scenes of the island, symbols of winemaking culture, and visions of a connected world, representing the continuous evolution of Cantine Corvo: a brand that innovates while respecting its essence.

Each scene told not just the winery's journey, but an entire philosophy: that of a new Sicilian lifestyle. A vision that unites beauty, quality, and authenticity, bringing Sicily to every corner of the world.

Data are not just numbers, they are actions, ideas, places, people, and values; indeed, they are stories that trace our passage, our very lives are written and documented in this information, and we disclose them every day without giving them the right value.