Oddagency produced the Palermo part of the live communication event which led to the revelation of the name of a new character from the Netflix TV series “Money Heist”.
Positioned in five cities in Italy, Palermo, Turin, Milan, Rome, Naples, the cases containing a character in the suit made famous by the series, have been positioned in iconic and representative places of the cities, giving life to a sort of contest among the five great centers of the country.
“Palermo” was finally the name chosen by the production for the new carachter, a decision that resulted in the “vandalization” of the case with an inscription that confirmed the city’s triumph over competitors.
Photo Alessandro Vancardo
