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Volkswagen ID. Buzz launch

2023

Product launches

Dancers with illuminated accessories around the Volkswagen ID. Buzz during the Auto System launch evening.

ODD created the Volkswagen ID. Buzz launch for Auto System, combining audiovisual storytelling and live performance to trace the iconic van’s history and its transformation into the new electric model. The event took place on 23 March 2023 at Auto System’s premises on Viale Regione Siciliana in Palermo.

Client
Auto System
Location
Auto System, Viale Regione Siciliana, Palermo
Date
23 March 2023
Area
Product launch
ODD’s contribution
  • Creative concept
  • Video content production
  • Production
Large-scale events and ceremonies

An icon’s journey through time

A large screen told the story of the Volkswagen van across eras, places and cultures: London’s streets, Woodstock, surf culture and the urge to explore. As the world around it changes, the van evolves into the ID. Buzz.

Dance performances brought the story to life throughout the evening. Together, video content and live performance led up to the unveiling of the new model.

Dancer with a red visor and illuminated batons during the Volkswagen ID. Buzz launch.
Close-up of a dancer with an illuminated visor in the Auto System showroom.
Group photograph in front of the video backdrop with the Volkswagen ID. Buzz.

From set design to event night

The gallery features event photographs, set design renders and stills from the video content created for the large screen.

Silhouetted figure in front of a video backdrop featuring roller shutters and Volkswagen logos.
Set design render: the classic Volkswagen van on the large screen in a virtual garage.
Set design render with the Volkswagen van and the story of Woodstock on the large screen.
Set design render with the Volkswagen van in front of a coastal landscape.
Render of the transformation from the classic van to the Volkswagen ID. Buzz on the large screen.
Video content: virtual garage with three roller shutters and Volkswagen logos.
Video content: orange Volkswagen van in a garage with musical instruments and references to the 1960s.
Video content: orange Volkswagen van among London’s red buses.
Video content: Volkswagen van on a London street with a red telephone box.
Video content: pink Volkswagen van with a peace symbol in front of the Woodstock festival.
Video content: light blue Volkswagen van among palm trees and surfboards on the beach.
Video content: yellow Volkswagen van in front of a woodland landscape.
Video content: light blue Volkswagen van on the seafront with palm trees and surfboards.
Video content: yellow Volkswagen van in a garage with geometric decorations and musical instruments.