ITEN

ODD / The studio

Ten years of turning
places into stories,
and stories into
experiences.

We design and create cultural experiences in physical space.

We are ODD, a Palermo-based company working across culture and the creative industries. We produce large-scale events, museum exhibitions and installations, and immersive shows.

The Exstasis audience surrounded by projections and beams of light in the Church of Santa Caterina, Palermo
Exstasis · Church of Santa Caterina, Palermo

From research to shared experience

From research to emotion.

Every project starts with understanding the sources, the context and the people we want to reach. Research shapes the story; the story shapes the images, sounds, spaces and interactions.

Creative direction, technical design and production work together from the start. The setting, schedule and budget inform our decisions. We test and refine each idea until it is ready for its audience.

Our values

The way we work.

Six values guide our decisions.

01Make it meaningful

We give every project a clear purpose and make it meaningful to people. We explore its context, listen to what people need and find the stories worth telling.

02Do it well

Quality starts with research, understanding and careful design. We test our ideas and pay attention to every stage, from the first concept to the finished work.

03Make it simple

We work through complexity to make it clear and accessible, without losing depth or meaning. Simplicity with substance, in our projects and in how we work.

04Responsibility

We take responsibility for our commitments and the consequences of our decisions. We see projects through to completion, tackle difficulties and correct mistakes.

05Caring for people

We listen to and respect our colleagues, collaborators, clients and audiences. We value what each person brings and create an environment where people can work well together.

06Make it happen

We turn ideas into workable projects and see them through. We make the decisions, bring together the resources and take the practical steps needed to realise a vision. We work through constraints, find solutions and test our ideas on site to make sure they work in practice.

The people behind ODD

A shared vision.
Clear responsibilities.

Black and white portrait of Luca Pintacuda, CEO & Creative Director at ODD Agency

Partner

Luca Pintacuda

CEO & Creative Director

Black and white portrait of Antonino Serafino, Visual Director at ODD Agency

Partner

Antonino Serafino

Visual Director

Black and white portrait of Fabrizio Pedone, Director of Content at ODD Agency

Partner

Fabrizio Pedone

Director of Content

Black and white portrait of Lidia Falletta, Head of Production at ODD Agency

Partner

Lidia Falletta

Head of Production

Albert Julius Cabrì CTO & Technical Director

Claudia Maria Rago Motion Design Lead

Caterina Saverino Graphic & 3D Design Lead

Serena Pantaleo Motion Designer & Visual Artist

Davide Silvestri Creative Technologist Lead

Monica Lo Verde Office Coordinator

Connect with the studio

The studio’s journey

Awards and recognition.

2026

ADI Design Index 2026

Selected for the ADI Design Index 2026

Il Pianeta delle Piante · University Museum System (SIMUA), University of Palermo.

The project
2025

City of Palermo commemorative plaque

Artistic contribution to the 400th+1 Festino

Recognition of ODD Agency’s artistic contribution to the 400th+1 Festino di Santa Rosalia, awarded gold at BEA Italia in the Cultural Event category. Mayor Roberto Lagalla and Councillor for Culture Giampiero Cannella.

The project
2025

BEA Italia 2025

Gold · Cultural Event · Bronze · Celebration/Anniversary

400°+1 Festino di Santa Rosalia. ODD Agency and Terzo Millennio Progetti Artistici.

The project
2025

BEA Italia — Top 10 most awarded agencies

ODD Agency

Among the ten agencies with the most awards at BEA Italia 2025.

2024

City of Palermo commemorative plaque

Contribution to the 400th Festino

Recognition of ODD Agency’s contribution to the 400th Festino di Santa Rosalia, awarded bronze at the BEA World Grand Prix. Mayor Roberto Lagalla and Councillor for Culture Giampiero Cannella.

The project
2024

BEA World 2024

Bronze · BEA World Grand Prix · Silver · Cultural Event

400° Festino di Santa Rosalia. Balich Wonder Studio, with co-production and video content direction by ODD Agency.

The project
2024

BEA Italia 2024

Gold · Cultural Event · Joint Silver · Celebration/Anniversary

Awards presented to the overall project ‘G.D100. Open Art & Open Vision’, submitted by Balich Wonder Studio for G.D. ODD’s contribution to Open Vision: video content direction and video content production.

The project

The next project

What story can we
bring to life together?

Let's talk