
Partner
Luca Pintacuda
CEO & Creative Director
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ODD / The studio
We design and create cultural experiences in physical space.
We are ODD, a Palermo-based company working across culture and the creative industries. We produce large-scale events, museum exhibitions and installations, and immersive shows.

From research to shared experience
Every project starts with understanding the sources, the context and the people we want to reach. Research shapes the story; the story shapes the images, sounds, spaces and interactions.
Creative direction, technical design and production work together from the start. The setting, schedule and budget inform our decisions. We test and refine each idea until it is ready for its audience.
Our values
Six values guide our decisions.
We give every project a clear purpose and make it meaningful to people. We explore its context, listen to what people need and find the stories worth telling.
Quality starts with research, understanding and careful design. We test our ideas and pay attention to every stage, from the first concept to the finished work.
We work through complexity to make it clear and accessible, without losing depth or meaning. Simplicity with substance, in our projects and in how we work.
We take responsibility for our commitments and the consequences of our decisions. We see projects through to completion, tackle difficulties and correct mistakes.
We listen to and respect our colleagues, collaborators, clients and audiences. We value what each person brings and create an environment where people can work well together.
We turn ideas into workable projects and see them through. We make the decisions, bring together the resources and take the practical steps needed to realise a vision. We work through constraints, find solutions and test our ideas on site to make sure they work in practice.
The people behind ODD

Partner
CEO & Creative Director

Partner
Visual Director

Partner
Director of Content

Partner
Head of Production
Albert Julius Cabrì CTO & Technical Director
Claudia Maria Rago Motion Design Lead
Caterina Saverino Graphic & 3D Design Lead
Serena Pantaleo Motion Designer & Visual Artist
Davide Silvestri Creative Technologist Lead
Monica Lo Verde Office Coordinator
The studio’s journey
Selected for the ADI Design Index 2026
Il Pianeta delle Piante · University Museum System (SIMUA), University of Palermo.
The projectInnovation category
Presented to ODD Agency by the City of Palermo.
The award on the City Council websiteArtistic contribution to the 400th+1 Festino
Recognition of ODD Agency’s artistic contribution to the 400th+1 Festino di Santa Rosalia, awarded gold at BEA Italia in the Cultural Event category. Mayor Roberto Lagalla and Councillor for Culture Giampiero Cannella.
The projectGold · Cultural Event · Bronze · Celebration/Anniversary
400°+1 Festino di Santa Rosalia. ODD Agency and Terzo Millennio Progetti Artistici.
The projectODD Agency
Among the ten agencies with the most awards at BEA Italia 2025.
Contribution to the 400th Festino
Recognition of ODD Agency’s contribution to the 400th Festino di Santa Rosalia, awarded bronze at the BEA World Grand Prix. Mayor Roberto Lagalla and Councillor for Culture Giampiero Cannella.
The projectBronze · BEA World Grand Prix · Silver · Cultural Event
400° Festino di Santa Rosalia. Balich Wonder Studio, with co-production and video content direction by ODD Agency.
The projectGold · Cultural Event · Joint Silver · Celebration/Anniversary
Awards presented to the overall project ‘G.D100. Open Art & Open Vision’, submitted by Balich Wonder Studio for G.D. ODD’s contribution to Open Vision: video content direction and video content production.
The projectThe next project