Be Humans Experience
2025Museums and installations
BeHumans is an immersive experience designed by ODD Agency. A sensory and synaesthetic journey to the roots of the relationship between humanity and nature.
- Client
- SMAG
- Location
- Palermo
- Area
- Museums and installations
- ODD’s contribution
- Immersive experience design in collaboration with clients and partners
- Project outcome
- A sensory journey exploring the relationship between humanity and nature.
A dreamlike journey
Creating Be Humans Experience was an intense and rewarding process. Guided by Erasmo Mormino, we used design thinking and worked closely with the SMAG team to turn an idea into an immersive experience with a lasting impact.
An immersive experience – What does it mean to be human today? – An exceptional team for a complex project
THE EXHIBITION
Humans explores the relationship between humanity and the environment, between memory and the future, between who we are and who we could become. Behind every detail is the work of the many people who made it all possible. They include Giacomo Rizzo, artist and creative consultant, who brought the scenic installations to life with his team; DEGMA studio, responsible for architectural design and construction supervision; and Giovanni Magaglio, who created the music and sound design. It was a collaborative process, bringing together different skills to create a unique and original project.
