Brave New City
2019Video mapping
A project selected by the prestigious Light Move Festival and projected onto Łódzki Dom Kultury, the House of Culture in Łódź, Poland, at a festival that attracted more than 850,000 people.
- Client
- Light Move Festival
- Location
- Łódzki Dom Kultury
- Area
- Architectural video mapping
- ODD’s contribution
- Projection mapping concept and production
- Project outcome
- A story of urban evolution presented at the Light Move Festival in Łódź.
Poland’s largest light festival
The projection mapping explores how cities evolve, from the earliest relationships between people and nature to complex urban environments shaped by virtual reality and shared consciousness. It asks how the built and natural worlds might come together.
The video mapping was presented at the Light Move Festival, one of the most prestigious events on Europe’s digital entertainment and lighting design circuit.
The evolution of urban space
We chose the House of Culture for a mapping project exploring how urban space is changing and how virtual reality might shape its future. Aldous Huxley’s celebrated novel Brave New World was our starting point. Moving beyond its dystopian outlook, we imagined real and virtual worlds coming together through shared ideas and projects. Brave New City challenged us to work with unfamiliar themes, audiences and architecture, demonstrating ODD Agency’s versatility and ability to deliver projects internationally.
