Aprilia Tuono launch

2024

Product launches

Aprilia Tuono silhouetted against a backdrop of vertical red lines at Cantieri Culturali alla Zisa, Palermo.

Commissioned by JustMaria, ODD developed the stage design and produced the video content for the set of the Aprilia Tuono launch film, made by JustMaria. The work took place in 2024 at Cantieri Culturali alla Zisa in Palermo.

Client: JustMaria
Location: Cantieri Culturali alla Zisa, Palermo
Area: Product launch
ODD’s contribution: Stage design
Video content production

Large-scale events and ceremonies

A set for the launch film

ODD designed the set and produced the video backdrop for JustMaria’s shoot. Red lines, clouds and lightning created the visual setting around the motorcycle, adapting to each set configuration.

Product shots and behind-the-scenes photographs show how set design, audiovisual content and filming worked together.

Aprilia Tuono with its headlight on, surrounded by smoke and a diagonal red beam at Cantieri Culturali alla Zisa, Palermo.

Behind the scenes of the Aprilia Tuono launch, with lightning on the video backdrop and a camera on a jib at Cantieri Culturali alla Zisa, Palermo.

Aprilia Tuono launch set with a backdrop of blue and red clouds and a camera in the foreground at Cantieri Culturali alla Zisa, Palermo.