Human Content Interaction
Human content interaction explores the possibility of creating a relationship between people, physical space and its tangible and intangible, visible and invisible, material and immaterial contents.
CULTURAL HERITAGE ENHANCEMENT
The power of experience
It is increasingly difficult to communicate data and information in a world saturated by an outsized offering of stimuli, news, feeds, and images; the synesthetic power of first-hand experience exceeds the limits of conventional narration, deconstructs the device’s mediation, and replaces it with the real space. Cultural and landscape assets, companies, museums, and local communities need to communicate who and what they are to an audience.
Narrative language within everyone’s reach
EXPERIENCES TO BE SHARED
A place of sharing
As opposed to most other forms of communication, this content is not mediated by a display and resolved in individual use, but on the contrary, it develops around the viewer. It is a path of physical, intellectual and emotional action and reaction with the real-world environment, where the artistic product transforms space into a place of sharing.
Odd is a Creative & Integrated Studio