ANIMA MUNDI

Anima Mundi is an immersive experience at Palermo’s Botanical Garden that has attracted more than 40,000 visitors in 4 months.

A Midsummer Light Experience

A night walk to discover secrets hidden within one of Italy’s most important botanical gardens. It is a journey in 9 stages, each of which tells a chapter of a compelling and innovative story, made by projections, holograms, lights, sounds, interactions and sceneries.

Team

- Luca Pintacuda
- Nino Serafino
- Lidia Falletta
- Fabrizio Pedone
- Alessandro Disingrini
- Albert Cabrì
- Claudia Rago
- John M. Poultry
- Maurizio Alario

Period

From 1 July to 24 October 2021, Botanical Garden, Palermo

Tag

#lightexperience #immersivexperience #multimediaexperience
#humanenvironmentcentred #projectionmapping #humancontentinteraction
#videomapping

Anima Mundi is the first human-environment centred show in Italy: at certain stages of this journey, visitors were asked to personally take part in the narrative by interacting with the surroundings, and establishing a close and mutual relationship with it.
ANIMA MUNDI
A journey to discover fantastic worlds

A magic experience comes to life into an imaginary world populated by the light creatures hidden among the gnarled trunks and the majestic foliage of the Botanical Garden.

Throughout the walk, the visitor has to follow Jinn, the genius loci of the Garden, on a journey with his friends Puch, Yara, Sun and Kurma to save their ecosystem and the entire world from the dangers of global warming.

DATA

Anima Mundi

A one-of-a-kind multimedia show, which made the Palermo Botanical Garden the second most visited site in the city in summer 2021.

Botanical Garden, Palermo

40000

Visitors

More than 40,000 people, both from Palermo and tourists, attended Anima Mundi in the summer of 2021.

9

stages

An immersive journey of almost 1 kilometre with 9 different cross-media attractions

40

press releases

More than 40 articles, news reports, and interviews dedicated to Anima Mundi by the main local and national mass media

680

Entry rounds

About 680 shows in more than 80 days for a total of 4 months between July and October 2021

Data are not just numbers, they are actions, ideas, places, people, and values; indeed, they are stories that trace our passage, our very lives are written and documented in this information, and we disclose them every day without giving them the right value.

ANIMA MUNDI

Making of