ANIMA MUNDI EXPERIENCE
Anima Mundi is an immersive experience at Palermo’s Botanical Garden that has attracted more than 40,000 visitors in 4 months.
The hidden secrets of the Botanical Garden
A night walk to discover secrets hidden within one of Italy’s most important botanical gardens. It is a journey in 9 stages, each of which tells a chapter of a compelling and innovative story, made by projections, holograms, lights, sounds, interactions and sceneries.
- Luca Pintacuda
- Nino Serafino
- Lidia Falletta
- Fabrizio Pedone
- Alessandro Disingrini
- Albert Cabrì
- Claudia Rago
- John M. Poultry
- Maurizio Alario
From 1 July to 24 October 2021, Botanical Garden, Palermo
#lightexperience #immersivexperience #multimediaexperience
#humanenvironmentcentred #projectionmapping #humancontentinteraction
A magic experience comes to life into an imaginary world populated by the light creatures hidden among the gnarled trunks and the majestic foliage of the Botanical Garden.
Throughout the walk, the visitor has to follow Jinn, the genius loci of the Garden, on a journey with his friends Puch, Yara, Sun and Kurma to save their ecosystem and the entire world from the dangers of global warming.
A one-of-a-kind multimedia show, which made the Palermo Botanical Garden the second most visited site in the city in summer 2021.
Botanical Garden, Palermo
More than 40,000 people, both from Palermo and tourists, attended Anima Mundi in the summer of 2021.
An immersive journey of almost 1 kilometre with 9 different cross-media attractions
More than 40 articles, news reports, and interviews dedicated to Anima Mundi by the main local and national mass media
About 680 shows in more than 80 days for a total of 4 months between July and October 2021
Data are not just numbers, they are actions, ideas, places, people, and values; indeed, they are stories that trace our passage, our very lives are written and documented in this information, and we disclose them every day without giving them the right value.