Be Humans Experience

Be Humans Experience

BeHumans is an immersive experience designed by Odd Agency — a sensory and synesthetic journey to the roots of the relationship between humans and nature.

a dream journey

Creating the BeHumans experience was an intense and stimulating journey — a process shaped through design thinking, led by Erasmo Mormino, and sustained by constant dialogue between Odd Agency and the 𝐒𝐌𝐀𝐆 team to transform an idea into an immersive experience capable of leaving a lasting impression.

Team

- Luca Pintacuda
- Lidia Falletta
- Nino Serafino
- Fabrizio Pedone
- Rosaria Gallè
- Albert Cabri
- Davide Silvestri
- Claudia Rago
- Caterina Saverino
- Giovanni Magaglio

Periodo

Dall’1 Dicembre 2023

Palazzo Bonocore, Piazza Pretoria 2, Palermo

Tag

#humanconteninteraction #interactiveexhibit #virtualreality #projectionmapping #multimediaexperience

An immersive experience – What does it mean to be human today? – An exceptional team for a complex project.

Be Humans Experience 

The exhibition path
An experience born from a profound question: what does it mean to be human today? BeHumans explores the relationship between humans and the environment, between memory and the future, between who we are and who we could become. Behind every detail lies the work of many people who made it all possible — from Giacomo Rizzo, artist and creative consultant, who, together with his team, brought the scenography to life, to DEGMA Studio, responsible for architectural design and project management, and Giovanni Magaglio, who created the music and sound design. A collective process in which diverse skills came together to shape a unique and original project.

DATA

BE HUMANS EXPERIENCE 

Come and rediscover your connection with the planet. Be Humans Experience is waiting for you.

VIA ARIOSTO 2D,
Palermo

8

8  rooms

8 unique rooms, each with its own story to discover.

6000

wheat stalks

.

6,000 wheat stalks, each hand-placed one by one to create a unique atmosphere

190

 reviews

Over 190 reviews — all positive — in the first two months of activity.

16

degree

A 16-degree temperature variation between rooms enhances the immersive experience even further.