Be Humans Experience
BeHumans is an immersive experience designed by Odd Agency — a sensory and synesthetic journey to the roots of the relationship between humans and nature.
a dream journey
Creating the BeHumans experience was an intense and stimulating journey — a process shaped through design thinking, led by Erasmo Mormino, and sustained by constant dialogue between Odd Agency and the 𝐒𝐌𝐀𝐆 team to transform an idea into an immersive experience capable of leaving a lasting impression.
- Luca Pintacuda
- Lidia Falletta
- Nino Serafino
- Fabrizio Pedone
- Rosaria Gallè
- Albert Cabri
- Davide Silvestri
- Claudia Rago
- Caterina Saverino
- Giovanni Magaglio
Dall’1 Dicembre 2023
Palazzo Bonocore, Piazza Pretoria 2, Palermo
#humanconteninteraction #interactiveexhibit #virtualreality #projectionmapping #multimediaexperience
An immersive experience – What does it mean to be human today? – An exceptional team for a complex project.
Be Humans Experience
DATA
BE HUMANS EXPERIENCE
VIA ARIOSTO 2D,
Palermo
8 rooms
8 unique rooms, each with its own story to discover.
wheat stalks
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6,000 wheat stalks, each hand-placed one by one to create a unique atmosphere
reviews
Over 190 reviews — all positive — in the first two months of activity.
degree
A 16-degree temperature variation between rooms enhances the immersive experience even further.




















