400° FESTINO OF SANTA ROSALIA

400° Festino of Santa Rosalia

The 400° Festino of Santa Rosalia was a vibrant celebration of the city of Palermo’s tradition, history, spirituality, and beauty, attracting about 350 thousand spectators. It has won 2 awards at BEA 2024 World Festival 

Rosalia pilgrim of Hope

A project in which Odd Agency worked in partnership with Balich Wonder Studio, one of the biggest event producers in the world. We have collaborated with local workers: artists, technicians, creatives, and show business professionals, who have put their knowledge and skills, their hands, and their tools at the service of the city of Palermo and what is its greatest intangible asset: the Santuzza.

Team

- Luca Pintacuda
- Nino Serafino
- Lidia Falletta
- Fabrizio Pedone
- Albert Julius Cabri
- Davide Silvestri
- Rosaria Gallè
- Claudia Rago
- Caterina Saverino

Periodo

14 Luglio 2024, lungo il Cassaro, Palermo.

Tag

#lightexperience #immersivexperience #multimediaexperience
#humanenvironmentcentred #projectionmapping #humancontentinteraction
#videomapping

It was a spectacular and unique celebration: in addition to the triumphal chariot, two others were added, which followed the monumental, allowing to raise in artistic performances and a better visibility of the show. Then, there was the lyric-pop trio “Il Volo” from the rooftop of the Cathedral, the children’s choir of Teatro Massimo of Palermo, and folkloristic groups from all over Sicily.  

400° FESTINO OF SANTA ROSALIA

A journey from darkness to the light

The procession of the triumphal chariot has crossed the streets of the historical center of Palermo, from Palazzo dei Normanni to Porta Felice and, for the first time in Festino’s history, has completed 4 transformations.

The monumental chariot takes the form of a golden and luminous vessel. Rosalia is represented by an imposing statue nine meters high, holding a red rose surrounded by white lilies.

The chariot changes from stage to stage through a game of light, following the theme of the procession and unveiling to the public, symbolizing a journey from darkness to the light.

The celebration reached its highest point with the coronation of Santa Rosalia, which ended in a burst of joy and colors on the final stage.

DATA

400° Festino OF Santa Rosalia

A spectacular and unique celebration

PALERMO

350000

SPECTATORS

About 350 thousand people, among citizens and tourists, took part in the Festino of Santa Rosalia on the night of 14 July 2024

2

second PRIZE

In the Cultural Event Category at BEA 2024 World Festival

100

PRESS RELEASES

More than 100 articles, news reports, and interviews were dedicated to the 400° Festino of Santa Rosalia from the main local and national mass media

3

THIRD PRIZE

In the Grand Prix Ranking at BEA 2024 World Festival

Data are not just numbers, they are actions, ideas, places, people, and values; indeed, they are stories that trace our passage, our very lives are written and documented in this information, and we disclose them every day without giving them the right value.

400° FESTINO 

MAKING OF

400° FESTINO 

Backstage

Photo courtesy of Albamedia, Andrea Vagni, Cinzia Giuffrè. All rights reserved.